PPC is one of the oldest, cheapest, and most effective ways to advertise products online. An excellent example of a PPC advertising is “search engine advertising.” This method is still very effective today as it was in the past.
According to stats, Google owns more than 73% of the search market. What this means is that the search giant is the most used search engine on the internet. If you focus your ads on Google’s platform, PPC advertising can be a cost-effective way to quickly drive traffic to your website and increase brand awareness for your business.
What is PPC?
PPC advertising is a mode of advertising that allows businesses to bid on keywords that their audience is searching for. The purpose of bidding is to rank higher in the search engine results. But you only pay when visitors click on ads.
For this reason, over 76% of small businesses are actively using PPC to grow their brand today.
Benefits of PPC
It Gives Control
With PPC, your ad can appear on the front page for hundreds of searches, and you still will not pay a dime unless it is clicked on. You can always pause and optimize ads anytime it suits you.
Higher Conversion Rate
As you probably already know, whenever your ad appears, it is because the users who conduct a search need the product or service you offer. You should understand that paid search results have 1.5 times more conversions from click-throughs than organic search results.
How to Effectively Use PPC to Grow Your Business
Do a Keyword Research
With PPC marketing, keywords are vital. It is what will determine if your ad will show up when people search for words and phrases related to your industry. You must perform thorough research on relevant keywords specific to what you offer.
Create a Quality Landing Page
After keywords get you the click you want, an optimized landing page crafted with engaging, persuasive, and relevant content with an excellent call-to-action will help you increase conversions.
Have a Good Quality Score
The quality score is Google’s rating of how valuable your ad is. The higher your quality score, the lesser you are charged per click.
Write a Great Ad Copy
Your ad copy is what your potential clients will see when they run a search. If it is not enticing enough to capture their attention, you will not get leads or make sales. That said, your ad copy is vital.
Monitor Your Campaign and Optimize It for Best Results
You can effectively monitor your ad’s performance and easily fix whatever is not working. It might be a keyword that is not converting or one that is not getting enough search volume.
PPC advertising is profitable today as it was years ago when it is done correctly. More than 79% of marketers say they rely on Google ads to reach out to their audience, and you should follow suit.
Founder of SERPwatch.io, Josh started building his experience in all things internet since the beginning of 2000. A novice but aspiring developer, he lives and breathes SEO and loves to explore how the World Wide Web works.