Strengthen Your Connection with your Target Audiences
Social Media Marketing
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products.
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.
Social media marketing campaigns usually center around:
- Establishing a social media presence on major platforms;
- Creating shareable content and advertorials;
- Cultivating customer feedback throughout the campaign through surveys and contests.
Virtual Marketing
Improve Site Conversion
Community Participation
Facebook Page Management
Social Media Audit
Social Bookmarking
Youtube Channel Creation & Management
Linkedin Profile Creation & Management
Twitter Account Management
Do You Have a Good Social Media Marketing Campaign?
Clearly Define Objectives
- Are you trying to get a certain number of followers?
- What sort of conversions do you want?
- How much referral traffic do you want to go to your website?

Set a Schedule
Timing is everything. That’s especially true in the world of social media.
Research shows that social media posts are much more effective at different times of the day. In fact, over 50 percent of social media managers choose to post on Instagram between 7-9pm.
Make sure to set a schedule before you start your campaign. You should develop a plan to post on a daily, weekly or monthly basis. You should also base your decision on your objectives. For instance, you probably want to create more engagement with your brand. If that’s the case, Facebook is a great tool to interact with your customers. And when you leverage Facebook, you can easily build a chatbot to keep them engaged.
Audiences also crave consistency. You don’t want to take long breaks between posts.
You should post on social media consistently to keep audiences engaged. Conversely, you should avoid posting too frequently. You need to strike the right balance to give your content distribution wings.
Does this seem too daunting? Don’t worry. You can always hire a social media manager to set up and automate your social media processes.
Determine Channels
There’s no shortage of social media channels in today’s world. Taking a quick glance at all the different social media platforms is enough to make any marketer’s head spin.
You don’t have to establish a presence on Facebook, Twitter, Instagram, Snapchat, and Pinterest. Marketing is all about quality over quantity.
Use research to discover where your target audience lies. A restaurant might find success by posting images on Instagram. But that might not be the best medium for a paper supply chain.
Not sure where to start? Take a look at your competitors to see what channels are driving the most engagement.
You should also base your decision on your objectives. For instance, you probably want to create more engagement with your brand. If that’s the case, Facebook is a great tool to interact with your customers.
Choosing the right channels can make all the difference. Take extra time to research and find the right social media platforms for your business.
Your Social Media Marketing Campaign
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