Making a great product isn’t enough to get attention in today’s world.
You need a reliable way to get in front of the people that your product is for.
Digital marketing funnels are one of the best ways to do that. In fact, over one-third of marketers have stated that they are trying to integrate digital advertising into their marketing plan.
But there are a few things you need to know before starting your digital strategy. Keep reading to learn everything you need to know about creating digital marketing funnels.
1. You Need a Way to Get Attention
While the internet has made it possible to reach people all over the world, it has also made it harder to get someone’s attention.
The average attention span of the average person has gone down to eight seconds. If you don’t have a way to get attention to your product, you’ll never be able to get sales.
You can start by creating a strategy using SEO, PPC advertising, social media ads, or video marketing. Create a compelling reason for someone to click on your content to bring someone into your funnel.
2. You Need to Create Interest
Getting someone’s attention is only the first step. After you have gotten someone to look at your product, you need a way to connect your product with a need.
At this point, your potential customer might not be committed to buying from you. To change this, you need to emphasize a problem that exists and how your product solves that problem. You can do this with whitepapers, stats, and pain points that people experience.
3. You Need to Offer the Best Solution
Once your visitor has their problem and solution defined, they should be ready to purchase something to help. But if they’re a smart shopper, your visitor may want to shop around.
In cases like this, you need to emphasize why your product is the best choice for them. You can do this by providing case studies, testimonials, success statistics, and anything else you believe will make a difference.
4. You Need a Way to Convert Customers
All the information in the world won’t matter if your marketing funnel doesn’t provide your visitors with a way to buy your product. With this stage, you will need to give options to people and give them a little nudge in the right direction.
There are a few ways you can go about this. You can offer free trials, discounts, and create urgency. The more value you can add in the buying process, the more likely a potential customer is to pick your product over your competition.
Get Started on Your Digital Marketing Funnels
It takes work to put together great digital marketing funnels.
The good news is that once you’re done, you can reap the benefits for a long time. Put together your sales funnel today so you can see the benefits first hand.
Are you ready to get started?
Contact us today to learn how we can help you get started.
