Twitter is a unique social media platform that emphasizes content that is easy to consume and easy to make. It rewards wit and brevity; to be successful on Twitter, you can’t be afraid to say what’s on your mind.
Even if it goes against the grind, people enjoy it when a company is authentic with its audience.
So, to learn some Twitter best practices, it makes sense that you would need to learn about yourself first. You need to meditate on how you want to be seen, and what you want to be on Twitter.
It’s likely that the first place people will find you is on Twitter, after all.
Since content is bite-sized on Twitter, it’s easy to browse through thousands of companies at once. You only get one chance to impress new people with your posts.
Once you attract an audience on Twitter, your content will become both informational and resonating.
Posting on Twitter isn’t a game — it’s a strategy. And like any strategy, it’s best to have as much information as possible before going in. Keep reading below to learn about some of the best practices for posting on Twitter!
Post Content That Resonates With People — Tell a Story
The first step towards a successful social media strategy on Twitter is to create content that resonates with people. Your content should stir an emotional reaction from your followers.
It should connect with them, and they should be able to see that your company understands them and what they want.
The best way to create content that resonates with people is to post content about the news.
The media affects people in profound ways, and when you post content commenting on it, your audience will see that your company is just as invested as them.
They will be able to see themselves in your content and will become invested in your company.
Memes Can be a Mode of Storytelling, They’re Not Just Comedic
Twitter is more than just a platform for posting about your company or about the news. It’s also a place people go when they want to laugh and share memes. It’s where people go when they want to relax.
That doesn’t mean your comedic content can’t be a part of your overall social media strategy though. Make sure to post humorous things that go alongside your more serious posts.
That way, people will be more likely to engage with your serious posts just as they engage with the relaxing, funny ones.
Be Your Own Person, Break Through the Noise
Twitter doesn’t just reward brevity and wit — it also rewards authenticity.
Both brevity and wit are just byproducts of being your own person, after all. It rewards people who go by their own beat and manage to cut through the noise of a constant deluge of digital content.
While you should always keep an eye on your competition, you should also always strive to be your own company.
Develop a personality and a brand around your companies experiences in the market.
Let your content tell a story about how your company came to be, and people will be naturally attracted to you.
Twitter Best Practices: Do What Gets You Followers
The most important principle in finding Twitter best practices is to do whatever gets you, followers.
The more followers you have, the more feeds your content will appear in and the more likely it will get engagements and shares.
Once you have a small, solid following, your company is bound to grow exponentially.
To get started on Twitter and attracted an initial audience, reach out to us!
We will help establish your company on Twitter, and make sure it grows into a major voice in your market!
