Should only the richest companies purchase marketing agency services?
In reality, it is smaller and middle-sized businesses that benefit the most from marketing agencies.
Larger companies can hire people with expert marketing skills on a full-time basis. Smaller companies often have to rely on marketing agencies so that they may use their staff skills to improve their online influence.
There are times when it is more beneficial to engage a marketing agency than others.
Here are a few.
1. If Sales or Conversions Have Fallen Sharply
We all have bumps in the road, but if sales have suddenly dropped off, then you have to assume the problem is something rather large or damaging. You are going to need a small business marketing agency to identify the problem and maybe run some sort of damage control or recovery from the marketing mistakes.
There are many reasons why you may need to outsource your marketing, but one of the strongest is often when a disaster hits. This is especially true if it is your own staff that inadvertently caused the disaster, because they may also make it worse while they try to recover.
2. You Have Run out of Free Promotional Ideas
The fact is that there are many ways to promote your website for free. But if you are trying to scale up your business, then you need a stronger strategy that involves a variety of unpaid and paid promotional methods. A full-service marketing agency would allow you to do just that.
3. Your Staff Do Not Have the Skills
Maybe you need some sort of graphic design, or maybe the video ad functions on an affiliate program are too complicated. Whatever the reason, there are probably many marketing tasks for which your staff is not qualified.
You can hire people who are qualified, but it doesn’t seem worth the time or effort if their skills are not required on a daily basis. It seems more sensible to hire a small business marketing agency for one-off or infrequent tasks.
4. Using Marketing Agency Services for Paid Search Marketing
The idea of hiring a marketing company and having them spend your marketing budget for you seems a little counter-intuitive, but it is no different from hiring a chef and letting the chef choose which ingredients are bought.
If you are using something like paid search marketing, it is an area where you can waste a lot of money and receive nothing in return. A marketing agency can ensure you get a good return for your investment.
5. You Are Moving into New Marketing Avenues
Let’s say you are trying to expand into Instagram marketing because your competitors are doing very well on the platform. After three months of constant posting, you only have 25 followers.
What do you do?
You purchase digital marketing agency services with experience on Instagram, and you use them to bump up your numbers and to give you a solid marketing strategy so that you may move forward on your own.
Plug the Gaps
Marketing agency services can help plug the gaps in your staff’s skill-base, experience, and influence.
A marketing agency can act as a bridge between a smaller company that is expanding, and a larger company that has all the staff and influence it needs.
If you are looking for help on anything digital marketing related, from SEO to paid searches, then schedule a consultation with AlliedOne Marketing today.