You’ve got a brand-new Instagram post to share, and, of course, your goal is to get as many eyes on it as possible. So, what do you? You use hashtags. #duh.
Or do you?
That is the (not really) age-old question plaguing many Instagram posters. Some say use the pound sign to your heart’s content, while others avoid using it at all costs.
So, the question is, do hashtags for followers actually work?
And, if so, how?
Here’s a rundown on all you need to know about the hashtag before you create your next Instagram post.
Let’s dig in!
Hashtags for Followers: Do They Even Work?
You may be questioning whether using hashtags is helpful or harmful. The reality is, hashtags can be extremely useful for widening your social media posts‘ spread.
In fact, research shows that if you include a minimum of one hashtag in your post, you may drum up nearly 13% more engagement than you would without using a hashtag.
In fact, hashtags are one of Instagram’s chief ways of filtering and sorting content.
On this social media platform, you can use up to 30 hashtags — much more than the one to two hashtags that people typically use on Twitter.
How Hashtags Work
Although you are allowed to use more than a couple of dozen hashtags on Instagram, doing this may not necessarily be in your best interest.
Rather than trying to squeeze in as many hashtags as you can, focus on including hashtags that are relevant to your post and brand.
This is the key to adding value to the lives of other Instagrammers.
If you use hashtags that are not relevant, you could be viewed as spamming your followers.
And you may receive a shadowban on the social media platform as a result.
Additional Hashtag Tips
In addition to using hashtags related to your post (for example, you can use “#summer” with a pool picture), try to make your hashtags specific.
For instance, you may start with the hashtag “#food” with a picture of your favorite type of ceviche.
Then, try to use more detailed hashtags related to this dish, such as “#seafood,” “#mariscos,” and “#peruvianfood.”
You could even add other popular food-related hashtags, like “#foodie” and “#foodporn,” to attract more attention on social media.
How We Can Help
We offer top-of-the-line social media campaign services for companies interested in expanding their reach online.
We have a proven track record of helping an increasing number of businesses to give their brands and their conversions a boost through social media.
That’s because we know what audiences crave on social media. And we know the best times to deliver it to draw more attention to your brand.
Get in touch with us today to find out more about how we can help you to effectively use hashtags for followers.
We’ll also show you how to use other handy tools on social media to promote your business like never before in #2020.