When people type in a local search query into Google or another search engine, they are usually looking for something right away.
According to Google, 50% of people that do local searches visit stores within one day of their search. If they want to buy a product or use a service that you sell, you want to be on top of the latest local SEO strategies so your website can come up as the top result.
If you aren’t working on your website’s local search rankings, you’re missing out on thousands of dollars that could potentially be coming into your business. We understand that SEO can be confusing and we are going to help you get started.
Continue to read this article and learn the best local SEO strategy tips for your business.
1. Optimize Your Google My Business Account
When you think about search engine optimization, you’re probably thinking about your website first, as you should. But you also need to think about your Google My Business (GMB) account.
Optimizing your GMB account can help your website get ranked, and you can get your GMB listing ranked high as well. The more properties you have rank highly in search engines, the better.
2. Encourage Customer Reviews
Customer reviews on GMB, as well as sites like Yelp, can help boost your visibility in the local SERPs.
Asking your happy customers to fill out a short review can help you get more reviews. Sometimes, asking is all it takes, and these reviews make a big difference.
3. Get In on Voice Search
More people are using voice search to look for things on search engines.
Answer questions within your website’s content so search engines know you’re going to be a helpful site to send their users to.
Think about how people are going to search for your business when they need whatever service or product you offer.
“Where do I find the best XYZ service or product?” might be a voice query someone uses.
4. Ensure Your Website Is Mobile Friendly
Having a mobile-friendly website is a must if you want a high local search ranking.
Google does not rank websites without mobile-friendly designs on mobile search. While you still might do okay when people search via desktop or laptop, you’ll miss out on everyone that uses their mobile devices.
5. Base Your Content Around Local News & Events
Using local news and events as the cornerstone for your content is a signal to Google that your website is a local site.
Talk about local happenings that affect your industry and give people your professional opinion. This will establish you as a thought leader within your industry.
Master These Local SEO Strategies
Now that you know more about these local SEO strategies, it’s time to put them to use. Implement one strategy at a time and start to take over your local search engine results.
Do you need help with your local SEO strategy?
Contact us today and let us get to work for you!
