Are you trying to use social media for your business? You’re not alone.
Social media is experiencing meteoric growth. In fact, 81 percent of Americans now have a social media profile. More businesses than ever are trying to take advantage of social media to boost their conversions and their brand.
But social media marketing isn’t a walk in the park. You need to carefully plan and execute your strategy if you want more followers.
What makes a successful social media marketing campaign? If you aren’t following these steps, your campaign might be failing you. Read on to learn more.
Clearly Define Objectives
So, you’ve decided to implement a social media marketing campaign. Now what?
The first thing you should do is clearly define your objectives. Ask yourself what it is you want to accomplish in your campaign:
Are you trying to get a certain number of followers?
What sort of conversions do you want?
How much referral traffic do you want to go to your website?
It’s important to set specific goals prior to launching any campaign. Make sure you set realistic, attainable goals that are within your grasp. It’s also a good idea to set benchmark goals so you can celebrate small wins.
Determine Channels
There’s no shortage of social media channels in today’s world. Taking a quick glance at all the different social media platforms is enough to make any marketer’s head spin.
You don’t have to establish a presence on Facebook, Twitter, Instagram, Snapchat, and Pinterest. Marketing is all about quality over quantity.
Use research to discover where your target audience lies. A restaurant might find success by posting images on Instagram. But that might not be the best medium for a paper supply chain.
Not sure where to start? Take a look at your competitors to see what channels are driving the most engagement.
You should also base your decision on your objectives. For instance, you probably want to create more engagement with your brand. If that’s the case, Facebook is a great tool to interact with your customers.
Choosing the right channels can make all the difference. Take extra time to research and find the right social media platforms for your business.
Set a Schedule
Timing is everything. That’s especially true in the world of social media.
Research shows that social media posts are much more effective at different times of the day. In fact, over 50 percent of social media managers choose to post on Instagram between 7-9pm.
Make sure to set a schedule before you start your campaign. You should develop a plan to post on a daily, weekly or monthly basis.
Audiences also crave consistency. You don’t want to take long breaks between posts.
You should post on social media consistently to keep audiences engaged. Conversely, you should avoid posting too frequently. You need to strike the right balance to give your content distribution wings.
Does this seem too daunting? Don’t worry. You can always hire a social media manager to set up and automate your social media processes.
Your Social Media Marketing Campaign
Are you looking to start a social media campaign? We can help.
Contact us to request an appointment today.
