You’re ready to step into the world of video to get the word out about your product or service.
You’ve heard there are limitless benefits to video marketing but how do you get started? Even if you’ve done well with your blog and other online marketing, creating a video marketing strategy is a whole other beast.
Continue reading this article to learn how to keep up with changing technology and to win with video.
Must-Know Video Marketing Strategy
As you’re building your video marketing strategy, the following information will help you keep on track. If you forget an important part of the process, you won’t get the results that you want.
Know Your Target Market
Before you create any videos, you need to know who you’re talking to. Don’t take a guess at who your target market is. Make sure you have it nailed down from previous research.
If you think you need to hone in on your target market better; now is a perfect time to do so.
Set Campaign Goals
You’re likely to have multiple campaigns going at once after you get things set up. Each campaign should have its own goal.
Is it to build brand awareness? Generate website traffic? Convert leads into customers?
Knowing what your campaign goals are is just as important as knowing who your target market is.
Stay Consistent With Your Brand Voice
Even if you have multiple people working on your video marketing, you need to keep your voice consistent.
Think of your brand as a person. If your brand speaks one way in one video but another in another video, this is very confusing to your audience.
Make sure everyone involved with script writing or any other part of video creation understands your brand voice and how to put it across in the content.
Make Key Videos
There are key videos that need to be made to be successful with video marketing. If you only focus on one of these types of videos, you’re leaving a lot on the table.
Branded Videos
Branded videos are considered get-to-know-you videos. When you create these videos, you’re giving potential customers an overview of who you are and what you do.
Showcase your products or services. Let people know about the mission of your company.
When you do this people will be able to envision themselves doing business with you easier.
Customer Testimonials
Build trust through customer testimonials. You don’t even have to create high-quality customer testimonials. A simple video shot with your customer’s cell phone sharing about their experience is often just as powerful.
Tutorial Videos
Create tutorial videos that are available before and after they buy. If someone sees how to use your product or service before they purchase it, they are much more likely to buy it since they believe they can use it.
Tutorial videos are great for after customers buy because they’ll stick around since they have the support they need.
Animated Videos
If you have a difficult to understand message then animated videos can help you. You can speed up animated videos and make them fun.
Any video that might put someone to sleep or even boring can be helped with animation.
Pre-Roll Ads on YouTube
Pre-roll ads on YouTube are a great way to get your message out to your target audience. You’ll need to create special videos for these ads so they convert but it is worth the investment.
Get to the Point
When you’re creating videos and marketing to your target audience, always keep in mind that you need to get to the point. People are busier now more than ever and when you respect their time, they will appreciate it.
Optimize for Each Distribution Channel
If you think you’re going to be able to create one video to market on all channels — that’s not the case. Each platform has different requirements and different best practices.
There are different video dimensions and lengths that work on each platform. Long-form content might work on LinkedIn but if you put the same video over on Facebook, you’re going to lose people.
Each platform has its users conditioned to expect a certain type of content and you need to give it to them.
Continue to Test
Even after your campaigns start to get results, you need to keep testing. A/B split tests are one of the most popular types of tests since it is easier to see which version of a video is working on the same audience.
Retarget to Visitors
Once you start getting people to click through to your offers, you can start to retarget them. Retargeting visitors is a great strategy because they are interested in what you have but they might not have been ready to buy when they saw the ad initially.
When you “follow” these people around the internet, you’ll begin to penetrate their mental barriers. Many people don’t purchase something they want until after seeing it 6,7,8 or even more times.
Level Up Your Online Marketing
Now that you understand more about how to create a video marketing strategy step by step, you may want some help. You may also want to learn more on the subject or get expert advice.
If you need any help with online marketing, we are happy to use our expertise and experience to help your business. Contact us today and let’s discuss how we can help you level up your online marketing.
