If there’s one thing that never changes in marketing, it’s that it’s always changing.
It seems like every other day there’s a new social media platform or an update to Google’s algorithm. So as we head into the new year, it’ll be even more important to focus on the changes that really matter.
Read on for a look into the future of digital marketing and learn what you can do to prepare for 2020.
Mass Mobile Migration
What is the future of digital marketing? For one thing, it’s mobile—more so than ever before.
If your website isn’t optimized for mobile viewing, you’re already a couple of years behind the times.
As of February 2019, almost half of all internet searches worldwide were done on a mobile device. And with a predicted sevenfold increase in mobile traffic by 2022, you might also want to consider developing a custom app for your business to maximize visibility.
Social Media Takes the Lead
If you ask any marketer what the absolute most important advertising channel will be in the near future, many of them will say social media.
The customer base of the future is attracted to brands that feel like real people. They want their voices to be heard loud and clear and reflected in the products they buy.
There’s no better way to achieve this connection than interacting directly with your customer base on social media. If you already have a social media strategy in place, it might be time for it to undergo an audit to make sure you’re taking the most effective approach.
Metrics Grow in Importance
Once you start focusing your attention on social media and other internet marketing strategies, it gets more difficult to tell which tactics bring good results. That’s why it’s so important to gather specific, quantifiable metrics.
When you’re gathering data, don’t get caught up in so-called “vanity metrics“. Make sure you’re focusing on conversions and running carefully-monitored A/B tests to identify the best sales techniques.
All-In-One Marketing Companies
Gone are the days of hiring one company to do your SEO, another to work on public relations, and yet another to take care of your brand development and content production.
In 2020, marketing strategies are going to be about cohesiveness and efficiency. That means instead of farming out tasks and spreading yourself thin, it’s time to consolidate.
Maybe your current marketing team is spread too thin, or you don’t have anyone to take care of things in-house at all. It’s time to find yourself an all-in-one-marketing partner before the new year begins and start planning ahead.
The Future of Digital Marketing Is Coming: Are You Ready?
You know what they say—hindsight is 2020. So don’t let yourself get lost in the past when it comes to your marketing strategy this year. The future of digital marketing is fast approaching, so make sure your plan for 2020 is ready to go.
Are you looking for a marketing partner that’s not only able to be your one-stop promotional shop but also able to customize their approach to your business’s exact needs?