51% of marketing professionals name video as the content with the best ROI. Given the success of YouTube and video advertisements across multiple social media platforms.
Businesses should be taking advantage of video marketing to showcase products and their business.
It’s an opportunity to articulate clearly what your brand is to a targeted audience.
There are a lot of benefits of video marketing for any business, but there are especially three relevant advantages of video marketing that can propel your business.
Demo Videos
One of the benefits of video marketing is showing people how-to videos. Demo videos offer a visual guide on what your business does.
It’s an opportunity to show what your product does and how it works in a specific scenario.
You can also demonstrate demo videos with advertisements.
This can be in the form of commercials. These videos also demonstrate the benefits of video advertising to show how a particular product works.
Brand Videos
Every business has a brand.
It’s the story you are telling your customers. It’s the story your customers are experiencing when they buy from your business.
Brand videos tell a story. They tell customers how they will experience that story when they buy a product from them.
A brand video can be an origin story about how a business was started and how it stands for. It can also be a story about the product and what it gives to the customer, what it empowers them to be.
An example is Coca Cola.
They have video advertisements that tell the customer they will experience happiness if they drink Coca Cola.
It doesn’t matter where you are because if you drink Coca Cola, you will be happy.
Live Videos
Live videos are becoming the norm of social media.
You have Facebook and Instagram live videos that have businesses showing customers a behind-the-scenes look of their organization and how they do what they do.
Live video also gives your business the opportunity to do live presentations and events.
You can also do a live random video showing what project you are working on and introduce the team working on the project.
For more information on marketing strategies and specifically video marketing strategies, you can visit our website or you can contact us with any questions.
The Benefits of Video Marketing Are Invaluable in Any Business
Video is the future of marketing. It’s the future of how to spread brand awareness to a targeted audience.
While this article discussed 3 valuable benefits of video marketing, there are significantly more advantages of video marketing. It just depends on the on business and what kind of video is most valuable to them.
You can do a video on YoutTube, Twitter, LinkedIn, Instagram, Facebook, and other kinds of media. You can also make any kind of video as creative as you want.
These are the benefits of video marketing for business.
You can find more information on our website about marketing strategies.
