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What is SEO?
SEO Or Search Engine Optimization is The Process Or Science(And Sometimes An Art In Itself)Of Maximizing The Visibility Of websites In Search Engines, In The Results, they Generate And Getting The Optimum Level Of Relevant Traffic to One's Site, Thus The Word Optimization Is Used.It is Common Knowledge And Now Statistically Proven That The Higher Up Or Earlier a Website Appears On a Search Engines Results Page, The more Traffic It is Likely To Get From The Users Of That Search Engine.
SEO is a type of digital marketing that focuses specifically on driving a website higher in search results on sites such as Google, Yahoo!, and Bing. In short, SEO can be defined as a marketing technique that helps increase the quantity and quality of the traffic to your site.Search engines are the most common vehicle in bringing organic (non-paid) traffic to a website, which makes SEO highly competitive: A successful strategy can bring a business a high level of exposure, and an unsuccessful one can spell disaster.
By making some simple tweaks to your website’s content, users who are searching online will be more likely to find you, which means increased traffic to your site.
Do These 5 Things to Improve Your SEO Ranking
Are you sick of seeing your competitors' sites show up above yours in the search engine results?
Luckily, that's an easy problem to solve! You just have to step up your SEO ranking game.
By improving your strategy, your site will start showing up higher and higher in the results, and your competitors will sink to the bottom.
Here are the 5 most important ways you can improve your ranking and increase your traffic.
1. Relevant Content
Your ideal customer is one who's interested in your niche and could potentially purchase your products or services.
So, you should be creating blog posts, service descriptions, and an about page that relate to why the customer came to you.
The best way to target your ideal customer/lead is by providing very specific value to them through your blog content. For example, if you provide massage therapy services, do not blog about topics outside of health, wellness, and spas.
No one will read a 5,000-word post on your blog, or even 2,000 words if it's not understandable.
Making your website readable means the average Joe can understand it, and your target customer can easily find the value they're looking for. Here are some tips:
- Use vocabulary the average consumer understands
- Keep your blog posts between 1,500-3,000 words
- Break up walls of text with headers and subtitles
- Use a readability tool to evaluate how readable your website it
The layout and ease of access to your website will place you higher in the SEO ranking results.
You should be using a mixture of inbound links that keep the customer on your website longer, and outbound links that cite authorities in your niche.
Inbound links should always lead to another page on your site that will provide value. Use a broken link checker to make sure the page you are linking to is active and working.
Outbound links are a chance to build trust and credibility with your customers. Showing you get your information from authoritative and quality leaders in the industry make you more trustworthy.
Chances are you're already using relevant images that are all the same pixel size and quality, right?
An additional way to up your SEO game is to use the alt-tags and file names of those images. Use keywords that customers will naturally search in your industry.
This is especially important for customers who use a text-only browser.
5. Mobile Optimization
More and more people are using their mobile phones to search and use the internet.
Did you know that Google will penalize websites that aren't mobile friendly by lowering them in the search results?
To avoid that, ensure your website is well-designed and easy to use on a mobile device. You can use a mobile-friendly test to check.
Ready to Improve Your SEO Ranking?
There's a lot more to SEO than the 5 main tips we shared here. To learn more and see how we can help you improve your ranking, check out our online marketing page. Be sure to schedule a consultation with us today!
Our Search Engine Optimization (SEO) packages include:
- A full website SEO audit for best practices.
- An industry-specific keyword analysis performed on all live pages of your website.
- The selection of one highly-relevant keyword per page, including the re-writing of content in order to incorporate the selected keyword and keyphrases (when necessary), as well as the coding of page titles, page descriptions, page anchors, and image ALT tags.
- Development of an XML sitemap for Google, Bing, and Yahoo!
- A link-building strategy to increase overall traffic and relevance of your website.
- Local SEO tactics, including Google My Business optimization, and relevant local directories.
- A quarterly review and update of your website to account for changes in SEO trends and search engine ranking.