(building supply company)

DardenBuilding Materials

Darden Building Materials is a family owned business and operating from Waco, TX for more than 100 years in the building materials industry. Their goal is to provide the best service, superior values, and top-quality home building materials to their customers.

Allied One’s Marketing Services for Darden Building MaterialsProvided

Started 2015

Website Development

Paid Ads Management

SEO

Website:

We started with modernizing their old website to help promote a friendlier user experience and include more information about their business.

Before:

AFTER:

SEO:

Being in business for over 120 years and not showing on the first page during branded search terms was a concern for the client. So we started there, and then branched out to other areas like fireplace mantels, fireplaces, flooring, windows, and more.

After 30 Days :

Ranking:

Article to Video:

Part of the article writing service of your SEO includes converting each article into a video that is then posted and linked back from YouTube.

Paid Ads:

Paid advertising can be a scalable and cost-effective way to reach your target audience. It’s also the quickest method for getting potential customers in front of your brand, which makes it an important part of any marketing strategy.

Case Study Overview

This case study explores the journey of Darden Building Materials, focusing on the strategic marketing efforts implemented by Allied One Marketing. It highlights the challenges faced by the business and the solutions that were put in place to enhance their online presence and customer engagement.

By analyzing the historical context and market position of Darden Building Materials, the case study provides insights into how targeted marketing strategies have helped the company adapt to changing consumer behaviors and improve its visibility in a competitive landscape.

Impact of Website Redesign

The redesign of the Darden Building Materials website was a pivotal step in modernizing their brand image and improving user experience. The new design not only reflects the company's values but also enhances navigation, making it easier for customers to find the products they need.

Visual comparisons of the website before and after the redesign illustrate significant improvements in aesthetics and functionality. This transformation has led to increased customer engagement and a more professional online presence, ultimately driving sales and brand loyalty.

SEO Strategy and Results

Search Engine Optimization (SEO) was a critical component of the marketing strategy for Darden Building Materials. The initial focus was on improving rankings for branded search terms, which had been a concern for the client due to their long-standing presence in the industry.

Within just 30 days of implementing the new SEO tactics, Darden Building Materials began to see significant improvements in search rankings. This included not only branded terms but also related keywords such as fireplace mantels and flooring, showcasing the effectiveness of the targeted approach.

Future Marketing Initiatives

Looking ahead, Darden Building Materials plans to expand its marketing efforts further, leveraging insights gained from the initial campaigns. This includes exploring additional digital marketing channels and enhancing content marketing strategies to reach a wider audience.

By continuously adapting to market trends and consumer preferences, Darden Building Materials aims to strengthen its position in the industry. Future initiatives may include more video content, social media engagement, and targeted advertising to drive growth and customer retention.