Roofing
Lange Roofing
Lange Roofing (Roofing): Modernized the site and drove qualified roofing leads across Central Texas.
Overview
Lange Roofing is a roofing company working Killeen and the surrounding Central Texas area it serves. The work covered the website, the Google Business Profile and a page for each town the crews work.
The problem
Killeen roofing is storm-chaser territory: out-of-state crews buy the ad space every hail season, and shared-lead platforms resell the same homeowner to four roofers at once.
A lead bought from a shared platform belongs to the platform, which is how the same homeowner reaches several roofers at once.
Assets in the roofer's own name work differently: the site, the Google Business Profile and the map-pack position stay theirs, and nothing we generate is resold to another roofer.
Towns are handled one at a time, because one page listing every town does not rank.
What we built
We built Lange their own assets instead — a conversion-first site, a dominant Google Business Profile, and town-by-town pages for the area they actually serve. Their leads, in their name, resold to nobody.
How the work ran
This is how we run every engagement. It describes the process, not a timeline for this project.
The audit
We map what you already run and show you where it leaks. You keep the map either way.
The plan
What we would change, in what order, what it costs, and what number we will judge it on. You approve before anything is built.
The build
Each piece goes live on its own, so you see progress weekly instead of waiting for a big reveal.
The run
Managed, measured, month to month. Every channel judged on what a booked job costs you.
Builds are quoted once and built once; retainers you can stop any month. The full process and the published prices: How we work.
How we measure it
Every engagement is measured the same way. We capture a baseline at go-live: sessions, calls, form submits, and how many became scheduled jobs. Then we compare the before and the after on equal windows, or we publish nothing.
There is no result figure on this page. A number goes on this site only when it traces to a source we can open on a call, and we will not print one we cannot source. The numbers we do publish, and the rule behind them: Results.
Questions
Is there a long-term agreement?
How do you measure results?
Do you use AI on this kind of work?
Read the full charter: The AI Charter.