> Building Materials _
Darden Building Materials
Darden Building Materials (Building Materials): Modernized a 100-year-old supplier's site and reached page one for branded terms in 30 days.
The Problem
Despite over a century in business, Darden wasn't appearing on page one for its own branded search terms, which concerned the client — and its website needed modernizing.
The Approach
We modernized the site for a friendlier experience, ran SEO starting with branded terms and expanding into categories (fireplace mantels, flooring, windows), turned each SEO article into a linked YouTube video, and layered in paid advertising.
The Outcome
Branded page one in 30 days, and a hundred-year-old company that now shows up the way it deserves to. Calls from search grew about 40% in the first year.
100+
Years in business
30 days
To branded page one
2015
Client since