Building Materials
Darden Building Materials
Darden Building Materials (Building Materials): Modernized a 100-year-old supplier's site so the company shows up for its own name.
Overview
Darden Building Materials is a building materials supplier with over a century in business. The work covered the website, search, video and paid advertising. The closest industry page we have is construction.
The problem
Despite over a century in business, Darden wasn't appearing on page one for its own branded search terms, which concerned the client — and its website needed modernizing.
Local businesses win or lose a lot of work on a handful of searches, and being found for those searches is worth more than general traffic.
For a company with a century behind it, the first of those searches is its own name.
Our construction page puts the goal for this trade plainly: show the work, quote it faster, get paid sooner.
What we built
We modernized the site for a friendlier experience, ran SEO starting with branded terms and expanding into categories (fireplace mantels, flooring, windows), turned each SEO article into a linked YouTube video, and layered in paid advertising.
How the work ran
This is how we run every engagement. It describes the process, not a timeline for this project.
The audit
We map what you already run and show you where it leaks. You keep the map either way.
The plan
What we would change, in what order, what it costs, and what number we will judge it on. You approve before anything is built.
The build
Each piece goes live on its own, so you see progress weekly instead of waiting for a big reveal.
The run
Managed, measured, month to month. Every channel judged on what a booked job costs you.
Builds are quoted once and built once; retainers you can stop any month. The full process and the published prices: How we work.
How we measure it
Every engagement is measured the same way. We capture a baseline at go-live: sessions, calls, form submits, and how many became scheduled jobs. Then we compare the before and the after on equal windows, or we publish nothing.
There is no result figure on this page. A number goes on this site only when it traces to a source we can open on a call, and we will not print one we cannot source. The numbers we do publish, and the rule behind them: Results.
Questions
Is there a long-term agreement?
How do you measure results?
Do you use AI on this kind of work?
Read the full charter: The AI Charter.