SEO can be a real challenge.
It takes more than setting up a website and mentioning your product or service a few times to make it to the top of the search results pile. Keywords, content, website speed, and other factors all play an important role.
But, as challenging as SEO can be, there are a few simple steps you can begin taking right now to help boost your search rankings.
Read on for a quick look at five of the most important SEO tips and tricks you need to know right now.
Make Sure Your Pages are Up to Speed
Believe it or not, but the time it takes for the pages on your website to load is one of the most important factors in SEO.
Visitors just don’t have the patience to wait around for your website to load. Visitors want information quickly and Google has taken notice
Use Google’s Page Speed Insights to check the speed of your current pages and begin optimizing where you can.
Link to Useful Content
It might seem a bit counterintuitive, but another useful SEO trick is to consistently link to other useful content. If you're regularly writing new blog posts, be sure to cite sources when necessary and link to the original sources.
Links to other credible websites lends a bit of credibility to your own site and will help improve your rankings over time.
Encourage Trustworthy Sites to Link to You
When it comes to SEO, links are still a key component to success. In fact, if you want to scale the search engine rankings you need to develop some sort of link building strategy.
While you probably will need to reach out to websites for links, it also helps to focus on creating content that people will want to actually link to.
Create Unique Content Regularly for People (Not Search Engines)
Regularly publishing or updating your content is one of the most important factors for SEO.
Not only will new content help your search rankings, but it will also give visitors a reason to come back more often.
But, you can't just crank out sloppy keyword-laden articles and hope to drive lots of traffic to your website. Search engines have become very sophisticated, and writing for readers first will actually be more beneficial in the long run.
Take Advantage of Analytics
If you want to improve your SEO, you must track and monitor what works and what doesn’t.
Thankfully, it’s really easy to track your website’s performance. Get started right now with Google Analytics and Google’s Search Console tool. Bing and Yahoo also have webmaster tools that you’ll want to take advantage of.
SEO Tips and Tricks for Your Website
There are many useful SEO tips and tricks out there.
But, focusing on the fundamentals of SEO will, ultimately, give you the greatest rewards. You’ll be off to a great start with SEO if you start filling your website with useful and readable content, work on improving speed, and begin acquiring links.
Need help taking your SEO to the next level? Get in touch with us today.